Monday, August 31, 2009

What would you do to get noticed?

At the coffee shop, I reviewed my daily horoscope in the national paper (Scorpio-

naturally inclined to be entrepreneurs).

"Do something different than anyone else. Your uniqueness will get you noticed."

Directly relevant to your job search.

Most job seekers still don't realize that most jobs online are already gone, or simply no longer

exist. Why? Employers hire based on reputation, recommendation and referrals.

Another reason why submitting your resume online will likely end up in the "black hole."

(Employers don't have time and recruiters have little time to recruit talent solely online).

What would you do to get noticed?

The site http://www.secretsofthejobhunt.com/ has an interesting discussion on "unconventional
ways to get hired."

Check out my suggestions.

If everyone else isn't getting results, then why not be different and get noticed?


On today's re-run of Dr. Phil, HR expert Tony Beshara, the owner of the jobsearchsolution.com

advised a couple in debt to find part-time, temporary work and that there is still work out

there. After all, 98% of American companies have less than 100 employees.

Beshara added that job seekers may experience 16-20 interviews to get the job.

So what would you do to get noticed?

Email me back with your best solutions and I will give you sage advice.

Melissa Martin
bilingual career coach

webinarcareercoach.blogspot.com
teacher10@hotmail.com

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Getting and keeping jobs in the great recession

This past Monday, Business Week published an article entitled "Jobs: lessons from the great



recession." The premise of the online article was that the American workforce should get



used to paycuts and "all round uncertainty."



That's putting it mildly in this troubled economy.



(All is not lost for Canada though, which showed signs this week of finally starting to make a



recovery from the recession).



Meantime, there were 2 observations:



Paycuts may be become increasingly common in America.



However, microentrepreneurs may have cause for some celebration in dealing with the troubled



economy. The article addresses that workers may find themselves becoming



microentrepreneurs, especially those in creative businesses."



This could give some solace to workers in dealing with all of the uncertainty out there.



What struck me the most was this comment by Dave Ulrich, professor of business at the



University of Michigan: "Plan for a career mosaic. Careers used to be linear with stages or



steps that people could anticipate. Now they are a mosaic where people move into and out



of positions and jobs."

In other words, don't depend on having a stable, (well paying) job.


Go out and carve out your own career future.


Melissa Martin


bilingual career coach


webinarcareercoach.blogspot.com


twitter.com/ravingredhead




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Sunday, August 30, 2009

4 rules of networking

If you want to achieve any success in finding a job, you'll know that most jobs are rarely or

never advertised.

Linda Dessau, former career and life coach, and now a telesminar leader, is among the many

helping professionals who spreads the word about the essential activity of networking.....but

wait- with perhaps a different twist. Now I'm not going to give you a shameless pitch for talking

to strangers necessarily.............In a moment, I will give you the

key ingredient about networking that even most career professionals may not tell you.

Linda's 4 rules:

1. Be visible -for attacting potential employers, that means getting out there.

Be visible online (sign up for FREE social networking accounts such as twitter and linkedin.com)

and OFFLINE.

If you are new to a community with no contacts (example, a military spouse), find out where

community meetings are held about whatever issue. Does it really matter at the beginnning?

Just reach out and meet people.

If you can't find a meeting that interests you, start up local meetings.

Go to meetup.com, which is the largest web site of its kind and free.

2. Be positive

Unemployment is TEMPORARY in 95% of cases. The length on your employment depends

on certain factors. (Email me and I will help you with this).

3. Help out. Networking is NOT begging for a job or for job leads. It's helping OTHER

people. Even something as simple as information about an industry. As job search expert

Kevin Donlin suggests, send an employer a report about his/her industry. Or send an industry

report to an employer.

Helping out may also mean volunteering.

If you are out of work for months now, maybe it's time to think about volunteering. For

being productive and not inactive, if nothing else.

4. Educate

That means when you are networking, make yourself interesting. Ask questions about

people. Get familiar with what's going on in the community.

Networking is giving back.

Did you see which point was the most important?

If you guessed rule number 3, you're right!

Call me today to re-ignite your job search I am a credentialed career coach.

Melissa Martin
613-382-7641

877-621-3141

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Tuesday, August 25, 2009

guerrilla job hunting tactics

Hello readers,

I am still on a summer hiatus but constantly updating my knowledge to give you the latest, innovative job strategies. They will get you hired faster.

Stop your passive job search. Stop wasting hours of time on job boards that only contain a small percentage of real jobs. Employers can't handle the volume of resumes!

The best piece of advice, check out the podcast below on secretsofthejobhung.com


Looking for some creative, practical---guerilla job search tips? Check out this half hour podcast with authors kevin donlin and david perry


http://www.secretsofthejobhunt.com/profiles/blog/show?id=866628%3ABlogPost%3A25364

I will be sharing some of their ideas in future job search seminars in our area.

Melissa Martin
bilingual career coach

Monday, August 17, 2009

"CANADA" as a problem solving formula helps your job search go forward

Day 4 of the Olympics. Our women's hockey team, Olympic medallists, have just routed the Swiss team with a trimpant win of 10-1.Still beaming with patriotic pride, I am inspired to use a Canadian acronym for the primary purpose of coaching and the secondary purpose of sport coaching.

Nothwithstanding the Olympic competitors, athletes have used a proven technique that is so vital in job searching, mental visualization. But let me tell you about this acronym that will rouse your spirits if you are unemployed, underemployed or laid off.

Back in April, I presented on solution-focused interviewing and counselling, in which I am certifiied, at an international career conference in Toronto, http://www.cannexus.ca/. (I was asked to return last month to the same conference in Ottawa and spoke about social media in your job search).

I also attended a seminar in French on "laser coaching," or techniques for "small moments" when coaching is needed for any of us, whether personal, professional or otherwise.

The presenter gave us a booklet of techniques on career coaching.

The acronym for CANADA will help your job search move forward:

CA= What CAn you do differently to change the situation?

NA= When you think of the number 10, what word comes to you NAturally?

DA= What bold acts could you do to advance? (The DA refers to "audDAcieux," which means

bold in French.

Start using the CANADA acronym to advance your job search and get hired faster?

Need a career coach to help you move forward with your job search?

Book a one hour consultation with me about any job search topic of your choice, http://www.careercoachingbyphone.comto/ get your job search back on track
or email me at teacher10@hotmail.com

"Fortune favours the bold," Virgil, Ancient Roman poet and writer
Melissa Martin
bilingual career coach
http://www.careercoachingbyphone.com/

Sunday, August 16, 2009

Be gutsy and use the # 1 job search technique that is proven

A hot, humid summer day in our area, but that didn't deter one determined job seeker.


We were just finishing our pops in a local restaurant, when a young man, clad in shorts and

tatooed asked to speak to the manager. (She was actually the co-owner). Unusual?

It is Sunday afternoon.


The co-owner was quick to accept his resume on the spot. He was applying for a cooking


position. I overhead him tell her where he worked previously. His approach was a little


meek and definitely needed work, BUT he used the number one technique to get a job.


Cold-calling.


It is proven to work. You are actually doing the employer a favour.


No need to advertise.


No need to go through up to 500 resumes to screen job candidates, if the job is advertised.


Research says that cold calling has a 92% success rate of getting a job.


Passive job searching does not work. (Searching exclusively online does not a job search


make!)

Twitter for Small Business - Don't Ignore These 5 Rules of Twitter Marketing!

Twitter for Small Business - Don't Ignore These 5 Rules of Twitter Marketing!

Tuesday, August 11, 2009

What creates job openings?

Most job seekers go about their job search the wrong way:

No plan, no deadline and no idea about what they want to pursue, insofar as a job title or job

target. And they wait until a job advertisement appears... And they wait for a response from

employers.....


Instead of taking the passive approach that yields disappointing results, more often than not,

let's look at what creates job openings, even in a tight economy:

New technology ex: web 2.0, including social media is exploding AND people are getting

social media jobs

Consumers demanding new services and products ex: on demand services

Reorganization, merges or buyouts of companies ex: automotive industry

New markets ex: online shopping

New legislation ex: health and safety; environmental needs; recruitment

Social trends ex: employers and recruiters are using more social networking web sites

to hire and screen job candidates

Retirement ex: It is estimated that 65 million North Americans will retire in 5 years!

New management ex: in with the old, out with the new

When job searching, think of companies that are expanding, enjoying new growth or

experiencing the above factors.


No matter how the economy is performing, most companies experience at least a 20-25%

turnover of employees every year.

That translates into opportunity for you.

Instead of looking for employers, think of who can benefit from what YOU offer and how

you can respond to the above factors in job creation.

Need guidance from a credentialed career coach?

I have coached and counselled 1000's of clients here in North America.

Call me to book a confidential career coaching session.

877-621-3141

or by email at teacher10@hotmail.com

Melissa Martin

Soaring toward your career destination

Monday, August 10, 2009

How imitating a purple cow can get you noticed in your job search

Seth Godin, the consummate marketing expert and best-selling author has captured what it

means to stand out. It's a book called "Purple Cow."

In this case, the purple cow refers to how you are approaching your job search.

An exerpt of "Purple Cow" is on fastcompany.com

Seth observes:" Something remarkable is worth talking about, worth paying attention to.

Boring stuff quickly becomes invisible."

Can you talk about your USP (unique selling points) with an employer during an interview?

Does your resume and cover letter entice an employer to pick up the phone and call you for an

interview?

Is your resume invisible because it doesn't offer proof of your successes and achievements,

rather than a dull, insipid document with lifeless sentences that quickly become "invisible"

to the employer or recruiter?

Seth offers us a challenge: either remain a brown cow (unnoticeable and unremarkable)

or be a purple cow (noticeable and remarkable).

What is one thing you can do today to imitate a purple cow?

Does your job search need a boost?

Not getting results?

Don't know how to use sales and marketing techniques to get hired faster?

Melissa Martin
bilingual career coach
www.careercoachingbyphone.com

email me at teacher10@hotmail.com

Sunday, August 9, 2009

how to get beyond the HR dept

Ever applied to a big company with a full-fledged HR dept?

Did you get a reply?

Or have you applied to a government job?

(In the Canadian public service, count on approximately 11 months before the job vacancy process to actually being hired takes place.)

Did you know that 99,2% of resumes are thrown out by HR departments? So says

Jeffrey Fox, marketing consultant and author.

Back in 2002, Fox wrote a compelling book called Don't send a resume and other

contrarian rules to help to land a great job.

As a credentialed career coach, I have helped 1000's job seekers land great jobs AND

helped them get a job through an HR department.

Among Fox' advice:

1. Eliminate all "self-serving, cotton candy descriptions from your resume."

Those blanket statements that have no substance.

If you need expert advice, contact my friend Audrey Prenzel at resumeresources.ca

She has global customers.

2. Delete references to affiliations and memberships that may offend the reader,

3. Cover only the last 5-8 years' work experience.

A resume is not about your past. It is how you can create VALUE to the potential employer.

Not a laundry list,,,,not an obituary.

4. Avoid the pronoun I.

Focus on the company's needs.

The big 3? By hiring me, I can make or save money or solve a problem for the company.

5. Limit your resume to 2 pages.

6. Write a tailored cover letter for each application.


As a credentialed career coach, I have helped 1000's of job seekers find great jobs

including government jobs. (Look me up on http://www.kmfrc.com/)

Email me at teacher10@hotmail.com and re-ignite your stalled job search

with career coaching or interview coaching by phone.

Need more help in creating a job search system that is recession-proof?

Check out bit.ly/vA8v2

Melissa Martin
careercoachingbyphone.com
soaring to your career destination

877-621-3141

Wednesday, August 5, 2009

Using linked.com gives you a competitive edge

I always remember Bob Rosner's book Working Wounded.

When job searching, "think like a robber."

What do robbers do before they make their grand escape?

They go through the back door.

So can you with the hidden job market.

Try this recipe:

Set up a linkedin.com account (free and takes 10 minutes to produce a profile that you can showcase to contacts and potential employers).

Identify your desirable employers or companies. If uncertain, your job search will not launch properly.

Go to the "find people" or find companies option on linkedin.com

Try to identify individuals who already work at your desired company or organization.

Call them or contact the companies or organizations. (Be as human as possible when contacting companies or organizations).  in contact as possible). Get insider information. (Remember the robber. He goes through the back door to be successful.).

Contact the hiring manager from the desired company and drop the person's name with whom you've been in contact.

Set up a meeting with the desirable employer and offer a solution (don't ask for a job). Present yourself as an irresistable solution to their problem.

Does this take work?

Yes.

How many computers do you know that hire people?

None.

How many jobs are truly available on the job boards?

About 3-5 percent.

Go and entice an employer with your talent and personal brand.

(more on that later).

Need a recession-proof job search system?

Need a career coach to get a job faster?

Need a back door solution to your job search?

email me at teacher10@hotmail.com

Melissa Martin, bilingual career coach and ebook author, How to use social media in your job search
http://www.careercoachingbyphone.com/







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